ICNCLST/ developed a multi-year collaboration strategy with UGG to help invigorate the men’s category and bring in a new understanding of the product. For each collaboration, ICNCLST/ was tasked with strategy, artist signing, artist management, managing product design, campaign management, and communication strategy.
Read MoreWorking with both Heron Preston personally, New Guards Group, and UGG, ICNCLST/ drove the facilitation of the product creation and design, the communications touchpoints for the capsule launch, and the execution of the creative campaign with Heron Preston (personally) which was launched with the product in September 2019.
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