Gap / Heron Preston

In continuing their creative collaborations for the #doyougap campaign, Gap teamed up with Heron Preston to create an original sweatsuit capsule collection. The two-piece series, observed Gap’s influence as an iconic American brand and showcased Heron as one of the most intriguing new fashion designers today.

To bring this collection to life, ICNCLST/ helped develop the creative concepts surrounding the collection’s overall graphics, application, and creative strategy.