ICNCLST/ developed a communications strategy, aligning present-day community talent whose impact aligns with those NBA players who broke the color barrier. The energy of this strategy had simultaneous alignment with Converse’s brand halo mission to “Spark Progress”.
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ICNCLST/ developed a multi-year collaboration strategy with UGG to help invigorate the men’s category and bring in a new understanding of the product. For each collaboration, ICNCLST/ was tasked with strategy, artist signing, artist management, managing product design, campaign management, and communication strategy.
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