Nike Miami / Roger Federer + MADSTEEZ

ICNCLST was hired to curate a site-specific, almost photo-realist painting, of Roger Federer to surprise Roger during his appearance at the Nike Flagship Store in Miami to help roll out his newest collaborative effort with the Swoosh – the NikeCourt Vapor RF x Air Max 95 “Greedy”. ICNCLST selected MADSTEEZ to create the painting, and during the appearance, the artist and 20-time Grand Slam winner conducted a Q&A in front of a capacity crowd, discussing creativity and competition. Following the event, Roger purchased the painting for his home in Bottmingem, Switzerland.