The Players' Tribune

In the lead-up to the 2018 FIFA World Cup, Theresa Tran joined the Athlete Content + Marketing team at The Players’ Tribune to launch for the very first time its Global Edition. As part of the media company’s efforts to expand its footprint and build new audiences – she oversaw its “WC32” initiative which involved storytelling from 32 different athletes, each representing 32 of the national teams playing in the tournament.

As a result, she helped open up new markets for The Players’ Tribune which included: Egypt, Mexico, Tunisia, China, Turkey, Holland, Germany, Portugal, Spain, France, England, and many others.