David Villa

When David Villa arrived in America in 2015 to play for MLS club New York City Football Club, Theresa Tran was brought onto his personal team to focus on US-based marketing and media opportunities.

Results were spread across publicity coverage in media outlets such as Vogue, Details, New York Magazine, Yahoo!, ESPN Deportes, Complex, The Players Tribune and others. In addition, brand partnerships were executed with Mission, Heineken, Powerade, EA Sports, Proctor & Gamble and more.

She help launched his first ever presence on social media, generated continuous press coverage even 40 years after his retirement, collaborated with entertainers and athletes to keep his name relevant, facilitated his appearances to 32 countries, premiered his biopic at the Tribeca Film Festival, and activated partnerships with Emirate Airlines, Proctor & Gamble, Hublot, Subway, Volkswagen, and many more.