Pelé

From 2010 to 2017, Theresa Tran worked closely with Pelé, the 3x World Cup champion and undeniable global ambassador of soccer. In a management and marketing capacity, she helped elevate his brand while making him a forever legend in sport and culture.

She help launched his first ever presence on social media, generated continuous press coverage even 40 years after his retirement, collaborated with entertainers and athletes to keep his name relevant, facilitated his appearances to 32 countries, premiered his biopic at the Tribeca Film Festival, and activated partnerships with Emirate Airlines, Proctor & Gamble, Hublot, Subway, Volkswagen, and many more.