Guillermo Andrade / Nike By You
At the Nike By You Football Workshop in Los Angeles, Guillermo Andrade worked with Nike to create a bespoke Nike Mercurial Superfly 360, as well as accompanying 1-of-1 jerseys.
For the design of the the Nike Mercurial Superfly 360 football boots, Andrade wanted to create a repeat pattern that would work across all boots. The concept he landed on was one of of an exploding crowd in the split seconds after the ball hits the back of the net, hence the vibrant effect reminiscent of flares and silhouettes.