EA Sports CANVAS / ICNCLST

The Brief
Develop an artist collaboration program for NBA Live 2019 to create artist-designed basketball courts. The goal was to create courts for digital application in the game and encourage game play to unlock these custom designs. Following the successful rollout of these courts, we were briefed on a program extension with two additional artists and courts that were brought from digital to physical: from URL to IRL. This was focused on New York City and Chicago, surrounding ComplexCon 2019.

Program Execution
In partnership with EA Sports, ICNCLST/ secured 12 artists to create custom courts and in-game assets for NBA Live 2019. Artists that were engaged included Felipe Pantone, Ricardo Cavalo, STASH, and Kevin Lyons. Each unique artist court and basketball were available for unlocking throughout 2018-2019. Building on this successful program launch, we secured Hebru Brantley and MADSTEEZ to create custom in-game courts that were produced in public parks in both New York City and Chicago. Working with EA, we refurbished public basketball courts and painted each artist’s custom designs for the local community to use. Hebru Brantley’s court was unveiled by the Mayor of Chicago and was aligned with ComplexCon Chicago. 

Capabilities
Artist Management, Digital, Experiential