For the release of the Denim Tears/Converse sneaker, Converse and Denim Tears’ founder Tremain Emory enlisted ICNCLST/ to develop a strategy for the campaign that would center around the 2020 Presidential Election. The goal being to directly and authentically reach the target audience, young voters in swing states, and to inspire both action and civic joy.
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ICNCLST/ developed a multi-year collaboration strategy with UGG to help invigorate the men’s category and bring in a new understanding of the product. For each collaboration, ICNCLST/ was tasked with strategy, artist signing, artist management, managing product design, campaign management, and communication strategy.
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To celebrate the 2017 "Starboy: Legend of the Fall Tour," The Weeknd collaborates with legendary artist Futura for this limited-edition capsule collection.
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BMW M enlisted artist FUTURA to create three exclusive hand-painted iterations of their new BMW M2 Competition vehicle. In addition, the auto giant worked with the artist on a limited-edition of 500 (commercially available) M2 Competition—designed by the contemporary artist.
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