NASCAR / Eric Emanuel

To celebrate the 2021 NASCAR Cup Series Championship, ICNCLST worked with NASCAR to celebrate the next generation of racing fans. Our way in: a limited edition pair of Eric Emanuel shorts, designed to look like the waving checkered flag that ends the race.

The shorts launched on Nov. 5th at the Soho flagship store and online, selling out immediately. Coinciding with the in-store launch, a custom Eric Emanuel Chevrolet Camaro SS race car was parked in front of the store on Greene St., allowing customers to grab a picture alongside their newest pickups.