USMNT’s Only Forward Lifestyle Collaboration Program

This week, ICNCLST’s latest work with US Soccer and the USMNT was officially unveiled — the Only Forward Collaboration Program. A continuation of our work with the Federation over the last 18 months, we conceived of the program and partnered Hidden NY, Awake NY, and KidSuper, with the Federation, for a collection of collaborative capsules. The world-class brands have combined their own unique design elements with the U.S. Soccer crest and “Only Forward” campaign marks to create a special set of statement fashion pieces as the USMNT prepares to head to the World Cup.

“Soccer was intertwined with my upbringing: growing up, I would spend weekends barbecuing and watching my uncles play at Flushing Meadow Park,” says Awake NY founder Angelo Baque. “The sport is a huge part of Ecuadorian culture, and as an Ecuadorian-American this project is particularly meaningful for me since both teams are in the World Cup this year. I used Solo Pa’lante as a signifier of my upbringing and the inclusive spirit of the USMNT.”

Starting on Monday, Hidden NY launched on their sales channel, with Awake NY and KidSuper following suit with exclusive drops on the following two days.

“It’s been exciting to work with such incredible designers and let them put their own personal spin on our U.S. Soccer brand,” said Maribeth Towers, U.S. Soccer’s Vice President of Consumer Products. “The bespoke fashion pieces that have come from this collaboration are truly one-of-a-kind and bring our brand into a new cultural space. It’s a unique opportunity for us to enter the streetwear conversation and celebrate the diversity of our fanbase ahead of the World Cup.”

“This is the closest Colm has come to playing for the US Men’s National Team,” Dillane said, referring to himself in the third person. “PUT ME IN COACH.”