Uniqlo / Futura Laboratories

The Brief

Uniqlo tasked ICNCLST/ with creating campaign assets to differentiate this collection — noting that Sport Utility Wear is not only for exercise, but also one mile wear. The stills and video show movement and art combining.

Program Execution

For the international release of Futura Laboratories x Uniqlo SUW, Uniqlo and John C Jay (President of Global Creative, Fast Retailing) enlisted ICNCLST/ to develop a strategy for the campaign that would add texture and context to Futura’s 3rd collection with Uniqlo.

This collection was developed to enjoy in sport + fashion, and features Futura’s signature “atom” motif combined with Uniqlo’s sweat-wicking, DRY-EX technology. ICNCLST/’s production wing curated director Ben Solomon, and photographer trashhand experts in the field of energy marketing — harmonious to the product brief.

Capabilities

Strategy, Production, Communications, Campaign Production, Artist Management, Talent Management