Timberland "GreenStride" Global Marketing Campaign / ICNCLST

We are proud to present Timberland’s “GreenStride” global marketing campaign, executed in collaboration by Timberland, and the creative teams at ICNCLST and INDUSTRY. The campaign, one that celebrates Timberland’s commitment to the environment and the launch of its new proprietary GreenStride™-powered footwear, features profiles on some of today’s most-innovative thinkers on environment and community:   

Journalist and host of “All of the Above” Sophia Li, poet Rickey Y Kim, Ghetto Gastro co-founder Jon Gray, “botanical sculptor” Olivia Rose and Flock Together, a London-based birdwatching collective.  

CAMPAIGN DIRECTION 

Creative Direction: Sky Gellatly + Oved Valadez 

Strategic Direction: Michael Burch 

Art Direction: Marina Zertuche  + Brooklynne Worthington 

Copy: Shannon Nelson

Account Direction: Matty Yu + Whitney Houser 

PRODUCTION 

Director: Oved Valadez

Cinematographer: Connor Jones 

Photography: Armando Garcia 

Talent Wrangling: Matty Yu

Editing: Little Farm