Timberland "GreenStride" Global Marketing Campaign / ICNCLST
We are proud to present Timberland’s “GreenStride” global marketing campaign, executed in collaboration by Timberland, and the creative teams at ICNCLST and INDUSTRY. The campaign, one that celebrates Timberland’s commitment to the environment and the launch of its new proprietary GreenStride™-powered footwear, features profiles on some of today’s most-innovative thinkers on environment and community:
Journalist and host of “All of the Above” Sophia Li, poet Rickey Y Kim, Ghetto Gastro co-founder Jon Gray, “botanical sculptor” Olivia Rose and Flock Together, a London-based birdwatching collective.
CAMPAIGN DIRECTION
Creative Direction: Sky Gellatly + Oved Valadez
Strategic Direction: Michael Burch
Art Direction: Marina Zertuche + Brooklynne Worthington
Copy: Shannon Nelson
Account Direction: Matty Yu + Whitney Houser
PRODUCTION
Director: Oved Valadez
Cinematographer: Connor Jones
Photography: Armando Garcia
Talent Wrangling: Matty Yu
Editing: Little Farm