Sue Kwon for Epic Records | 21 Savage’s “American Dream”

ICNCLST is delighted to share our most recent creative production and artist representation work for Sue Kwon--in partnership with Epic Records and 21 Savage. For 21 Savage's latest album, American Dream. ICNCLST and Suekwon co-creative directed and executed the album's photography for Album Packaging, Promotional Material, and Merchandise.

We were engaged by Epic Records to capture photo content for the album and brought in legendary hip-hop photographer Sue Kwon for the role. Sue is a critically acclaimed photographer who has been documenting the streets and city dwellers of New York since 1983.

The team worked on the pre-shoot production and spent the day at The Rendon Hotel, "A historic century-old hotel in the Downtown LA Arts District, shooting the content to be used for Album Packaging, Promotional Material, and Merchandise

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Photographer: Sue Kwon