Pepsi / Mister Cartoon

Ahead of the big game last Sunday, ICNCLST was tapped by Pepsi to create a tribute to Los Angeles. Knowing the city and its unique culture, we brought on Mister Cartoon, the legendary artist who has worked with three of the Pepsi Halftime Show performers: Dr. Dre, Snoop Dogg, and Eminem.

The custom lowrider that was commissioned features over 200 hours of hand work by Mister Cartoon, displaying murals that represent the history and roots of West Coast hip-hop, his life and heritage, and the neighborhood he calls home.

Alongside the custom lowrider, Mister Cartoon, in partnership with Pepsi, also designed an extremely limited edition of 10 signed art cans, of which 5 will be given away to a lucky winner through the Pepsi Halftime Show App.

Strategy, Product, Production, Video, Photographyschuyler gellatlyJuly 20, 2022Brands, Mister Cartoon, trashhand