Nike Air Force 1 Low '404 ERROR' Seeding Program

In an electrifying project centered around the Nike Air Force 1 Low ‘404 ERROR’, ICNCLST/ collaborated with .SWOOSH a.k.a. Nike Virtual Studios to target the vanguards of gaming and internet culture. Leveraging Nike's concept of the shoe as a symbol of innovation, ICNCLST/ combined elements of stylish tech with Y2k aesthetics to construct a multifaceted seeding program that integrated design elements reminiscent of digital landscapes.

Standing at the center of this undertaking, a kit was meticulously crafted as a sleek testament to the relationship between contemporary culture and digital pioneers. Each item, from gaming accessories to device charms, was custom-made with campaign graphics and an infusion of the infamous blue and monotype of the 404 Error screen serving as a poignant reminder of the project's roots.

These custom pieces, along with the sneakers, hoodie, socks, and device screen that was preprogrammed to display the recipient's name and the classic error code, found their home within a personalized M60 Micro Case and 1615 AIR Case carefully lined with specially configured foam for both presentation and protection. 

ICNCLST/ connected Nike with potential seeding candidates, culminating in an explosive social media storm before the exclusive April 2024 release via Nike SNKRS for .SWOOSH members only.