La Liga / USA

In 2017, Theresa Tran worked with La Liga’s expansion office in the USA to help grow the sport of soccer in America through the lens of the most prominent league in the world.

Throughout various engagements – she drove press awareness through its executives, clubs and players, and generated earned media through social and event activations. Tentpole moments included the El Clasico Miami battle between FC Barcelona and Real Madrid at Hard Rock Stadium and the La Liga Promises international youth tournament.