Modernica / Joshua Vides

In 2021, ICNCLST/ partnered Joshua Vides with Modernica, for the brand’s next installment of an ongoing artist series. For this specific engagement, Vides selected the Fiberglass Shell Chair as his canvas of choice. From there, the artist took his pop-art inspired creative style and catapulted it into a new realm.

Courtesy of Modernica

The final product is a fully functional trompe-l’oeil, playing on the notion of chairs as a surface for stacking miscellaneous household items. The product artwork is an illustrative expression of this familiar visual. Vides took his illusion a step further, creating an accompanying rug that mimics the shadow that the chair would cast, again pushing the boundaries of dimension through the eye of the viewer.