Guillermo Andrade / Leagues Cup 2023

In the summer of 2023, Guillermo Andrade was announced as the inaugural Leagues Cup Creative Advisor. 

The MLS tapped Andrade to consult on the cultural and visual storytelling initiatives that intersect both the sport and fashion, design and art. 

424 / Adidas / Leagues Cup

Guillermo saw the opportunity to celebrate both American and Mexican culture and creators, bringing in his LA-based brand 424 and Mexican fashion house Liberal Youth Ministry to design soccer capsule collections.

Liberal Youth Ministry / Leagues Cup

Product Design, Partnership, Campaignschuyler gellatlyOFFSIDE, Guillermo Andrade