Prada / STASH

The Brief

Find an ambassador to represent Prada’s Hidden Leaves campaign for SS 2020. The panel discussion will be moderated by HYPEBEAST senior editor and center around experiential retail and how the integration of interactive elements marks a new era of how consumers shop in real time.

Program Execution

STASH essentially started the formula of artist collaborations in streetwear (10+ limited edition, collaborative Nike's), created numerous brands (Subware, GFS, Recon, Official Limited + involvement in Original Fake) and was prominent during the era that Keith Haring held his "Pop Shop". He was essential in bringing NIGO and BAPE's reach to the United States. These stories directly speak to the mindset of redefining retail space with a focus on art, design, and experiential.

For this panel discussion, he was joined by Aurora Anthony, Naomi Elizee, and Mónica Hernández.

Capabilities

Artist Management, Talent Management, Communications, Campaign

Nayquan Shuler/Hypebeast