Beats by Dre / Futura Laboratories

ICNCLST/ is proud to present Futura Laboratories’ collaborative Studio Buds with Beats by Dre . Elevated by the pioneering artist’s signature 'atom' motif, these true wireless, noise-canceling earbuds align form and function for a full sensory immersion into the world of FUTURA.

In phase one of this project, ICNCLST/ facilitated the powerful product collaboration between Beats and FL. In the project’s second phase, ICNCLST/ both concepted and produced the video later used by Beats by Dre in brand communications — to both tease and launch the collaboration.