MADSTEEZ / Hornitos Tequila

In celebration of National Tequila Day, Hornitos Tequila collaborated with ICNCLST/artist, MADSTEEZ , in the creation of an immersive exhibition titled “Visions of Agave”.For this execution, Studio 525 in Chelsea was transformed into an agave field, transporting visitors into Tequila, Mexico

“Visions of Agave” captured the rich and bold heritage of Tequila, Mexico. Each room in the exhibition reimagined the different steps of tequila creation, blending history and tradition with bold art and visuals by MADSTEEZ. 

MADSTEEZ, a disruptive artist, was inspired by his time in Jalisco (Mexico’s Tequila hub),  a research trip that the ICNCLST/ team planned and accompanied the artist in. The ICNCLST/ team then provided the creative direction and production assistance for the event