HP Spectre Folio - “Stories of Reinvention” / ICNCLST

NIGO.

The Brief 
Create a dynamic go-to-market plan for the launch of the HP Spectre Folio, engineered to attract and engage a variety of creatively-inclined consumer sets. Produce compelling content with cultural creators around the world--across music, fashion, industrial design, and art--to champion HP’s sustained dedication to innovation and reinvention.

Program Execution
ICNCLST/ in collaboration with Industry PDX defined and partnered with top global cultural leaders to co-create their personal “Stories of Reinvention”. We developed, shot, and delivered a series of video content that expressed what reinvention means today in the many realms of creativity. Creative talents included Chloe x Halle, Errolson Hugh, Felipe Pantone, Alexander Wang, and Nigo. The stories were all supported by a strategic social media plan, and launched at an exclusive live-stream event in NYC.  

Capabilities
Strategy, Artist Management, Campaign

Errolson Hugh.

Chloe and Halle.

Felipe Pantone.