ICNCLST/ developed a communications strategy, aligning present-day community talent whose impact aligns with those NBA players who broke the color barrier. The energy of this strategy had simultaneous alignment with Converse’s brand halo mission to “Spark Progress”.
Read More
For the release of the Denim Tears/Converse sneaker, Converse and Denim Tears’ founder Tremain Emory enlisted ICNCLST/ to develop a strategy for the campaign that would center around the 2020 Presidential Election. The goal being to directly and authentically reach the target audience, young voters in swing states, and to inspire both action and civic joy.
Read More
ICNCLST/ developed a multi-year collaboration strategy with UGG to help invigorate the men’s category and bring in a new understanding of the product. For each collaboration, ICNCLST/ was tasked with strategy, artist signing, artist management, managing product design, campaign management, and communication strategy.
Read More