The Nina Chanel Abney x Jordan Campaign and MoMA Launch
The latest collaboration between Nina Chanel Abney and Jordan marks an exciting continuation of their creative partnership, blending Abney's vibrant, dynamic art with Jordan's renowned sneaker design. This collection is more than just a fusion of fashion and art; it’s an expression of culture, creativity, and vision. Abney’s signature bold, graphic style transforms the classic Jordan silhouette into a canvas that tells a unique story. By blending fine art with street culture, this collaboration pushes the boundaries of creative expression, showcasing the powerful synergy between two influential realms.
EXPERTISE: Designing a Flawless Rollout for Abney x Jordan
ICNCLST orchestrated the entire rollout for this groundbreaking collaboration with precision and creativity. We sparked intrigue with a leaked image from our studio, setting the stage for the official launch. Two exclusive photo and video shoots by Shaniqwa Jarvis, featuring Alicia Keys and Swizz Beatz, captured the bold spirit of the partnership, merging Nina Chanel Abney's art with Jordan's iconic design.
We partnered, designed, and executed the fabrication for the exclusive pop-up partnership with MoMA Design Store in New York City’s dynamic SoHo neighborhood. With Abney’s work as part of the MoMA Museum’s permanent collection, the partnership seamlessly connected her celebrated fine art practice with Jordan Brand’s mission of empowerment and inclusion. The team also designed a 6-piece seeding kit featuring a custom vest and tool kit. The final rollout step was dressing NY Liberty mascot, Big Ellie, in a custom on-of-a-kind jersey for a home game at Barclays Center.
The campaign was seamlessly executed across platforms, with a visually striking presence on social media and billboards throughout New York City. Blending fashion and culture, the campaign resonated with diverse audiences.
