A Night to Remember at Secreto Maximus: ComplexCon 2024

At ComplexCon 2024, ICNCLST partnered with Nike, Travis Scott, Industry (creative and design leadership), and Street FC (game play expertise) to bring to life Secreto Maximus, an exclusive, invite-only soccer tournament that pushed the boundaries of sport, art, and community. Inspired by Nike’s legendary secret tournament, Secreto Maximus was designed to celebrate soccer’s raw street origins through high-stakes matches.

But the magic of Secreto Maximus went beyond the game—it was about uniting athletes, creators, and cultural icons in a celebration of soccer’s cultural impact. The event featured a legendary roster of players, including Luis Figo, Brandi Chastain, Sydney Leroux, Clint Dempsey, Steve Nash, and Edgar Davids, who brought their unique influence to the pitch, bridging sport and culture.

EXPERTISE:

ICNCLST was integral to shaping the event’s success, playing a key role in both curating the athlete roster and selecting the exclusive invite list. The team took charge of filling the roster with iconic athletes who had transcended soccer, not just for their on-field success, but for their cultural influence beyond. This created a tournament where the athletes weren’t just competing—they were amplifying the event’s cultural significance. We curated an exclusive list of invitees, ensuring that the guests reflected the diversity and creativity of the Complex world. Through our team's meticulous curation of athletes and invitees, the tournament became a unique space where legendary players, cultural icons, and influential creators intersected to celebrate the power of community and the influence of soccer in modern culture.

Secreto Maximus was a movement. From the electrifying matches to the larger-than-life personalities and vibrant cultural energy, it proved that the intersection of sport, art, and community has the power to redefine what’s possible.

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